Gen Z will soon make up 50% of the workforce, according to a report by the Economic Times. This significant figure proves that this talent network is the future for all Indian companies. Companies skilled in onboarding Gen Z into long-term corporate roles will thrive in the evolving talent market. They also place themselves in a desirable position for retaining such talent and building a stable position for future growth and expansion.

This blog covers some strategies companies can use for permanent Gen Z recruitment and retention, and the role staffing services in India play.

Why Gen Z Finds Permanent Roles Appealing

Brought up in a digital age, the Gen Z generation is technically aware, socially conscious, and deeply appreciates diversity, flexibility, and purpose. Unlike other generations, this future age of talent isn't solely looking for job security and money.

They crave something greater, like career growth, mental well-being, and purposeful work, features that permanent jobs offer. The core traits that attract Gen Z talent are:

• Valuable learning and continuous skill development.
• Remote collaboration and digital communication.  
• Jobs at firms that have a larger mission to society.
• Clear emphasis on DEI in the workplace.

Companies that ignore these key preferences won't be able to attract or retain Gen Z staff.

How to Attract Gen Z Talent With Permanent Roles

Attracting Gen Z workers to permanent positions will take a combination of strategies that align with the preferences of Generation Z individuals. 

1. Highlight Company Culture & Values

Gen Z is a sensitive generation, and they'll look to contribute to a greater purpose than operate exclusively for personal gain.

That said, strategies for the permanent recruitment of Gen Z should include exposing your company's mission and values as early as possible. It shows them they can work for and support their values without compromise.

2. Advertise Vacancies on Social Media

Leveraging social media for permanent Gen Z hiring is essential to advertise opportunities to a broader network.

These platforms are common among younger talent, so appealing to them through social media is a cost-efficient yet effective approach. Using social media platforms to advertise permanent roles can also enforce diversity and inclusion drives.

3. Offer Career Growth and Development

Gen Z are highly focused on career development pathways and will appreciate jobs that allow them to grow professionally.

Aligning permanent job benefits with Gen Z preferences will be key to attracting the top talent of this future generation.

4. Provide Attractive Compensation & Benefits

Although purpose will be crucial to every Gen Z workforce strategy, pay is still a massive bargaining point. The Gen Z workforce faces issues like education debt and rising living costs, proving that competitive compensation is still vital.

Companies looking to attract the future generation should analyse the industry standards and aim to surpass them. 

Offering permanent job perks that appeal to Gen Z candidates, like healthcare, compensatory leave, and wellness programs, can make your offer more lucrative.

Firms can hire third-party payroll companies to manage compensation and benefits as they focus on operations and retention strategies.

5. Create Flexible Work Hours

Flexibility isn't a benefit, as it's a necessity for firms that want to hire Gen Z on a long-term employment basis.

When hiring a workforce that prefers to have control over their time, offering hybrid, remote, or flexible work hours is a must. Offering employees an adjustable working agenda can improve productivity and work balance.    

Strategies to Retain Gen Z Staff in Permanent Job Positions

Once companies complete Gen Z hiring, they have the tough task of retaining them in these long-term roles. It requires them to reassess what means the most to this new workforce. 

1. Prioritise Mental Health Through Paid Leave

The new generation of talent seeks a clear work boundary and a balance between life and work. While they are willing to work in full-time roles, they are also willing to draw a line and seek a new role if the work gets too absorbing. 

The top recruitment firms in India can confirm that offering paid breaks to prioritise mental health and offset fatigue and burnout is crucial. Firms must offer these perks or face a high turnover rate as staff leave to find a role that prioritises their well-being.

2. Deliver Clear Growth and Feedback Pathways

As mentioned, clear career and skill development pathways are a non-negotiable asset Gen Z talent strives to find. They will look for it elsewhere as your organisation doesn't provide it.

Growth is possible by arranging monthly skill development camps, mentorship, and providing learning resources free of cost.

3. Introduce a Mentorship Program

The best way to learn is while on the job in full-time roles, and Generation Z staff know this. It's why firms should assign them a mentor from their first day on the job.

Continue giving them learning support and provide a more advanced mentor as their skills develop.

4. Establish a Reward and Recognition System

Retaining Gen Z employees in full-time jobs requires firms to recognise their efforts and celebrate their milestones with them.

Starting a reward or recognition system promotes striving for excellent results. A staff recruitment agency would advise starting this recognition system as it also improves company culture, as staff see the company cares about their efforts.

5. Include Employees in Decision-Making

Generation Z is a self-aware group that wants to take initiative and lead from the front. Hence, it's natural they would want to be part of the decision-making that could influence the company's operations or the workforce's functioning.

Retaining this talent for permanent job roles means companies must let these staff voice their opinions and contribute to decision-making.

Conclusion

With Generation Z candidates becoming the largest workforce available to companies, it's vital to understand how to recruit Gen Z for full-time roles and retain them.

Considering aspects like career growth, compensation and benefits, and DEI, companies can do better in Gen Z recruitment for permanent jobs.

Retaining these staff will require careful research into what other firms offer and attempting to match or better them. Alternatively, you can hire permanent recruitment services to help in retaining them.   

If you need help appealing to the new generation of talent, contact us for effective assistance.

FAQs

How to recruit Gen Z employees?

There are countless permanent recruitment methods to recruit these employees for the long term. A few include advertising on social media, aligning with their work preferences, and offering them wellness benefits.

What are the best strategies for Gen Z hiring?

Like any full-time talent acquisition strategy, firms must look to offer staff benefits that match their interests and include them more in business operations. Building a permanent staffing pipeline for Gen Z requires firms to grant them a valuable proposition that benefits both parties.

Why is permanent recruitment important for hiring Gen Z?

Staffing and recruiting companies stress that the permanent staffing of Generation Z candidates is essential for businesses. This generation is tomorrow's workforce, and firms need to start integrating them into their workforce now rather than later.

How can companies attract Gen Z to permanent job roles?

Companies looking to appeal to this new generation of talent for permanent hiring must align with their preferences for flexibility, growth, and benefits.   

How does permanent recruitment help retain Gen Z employees?

Generation Z want to grow their skills, share their opinions, and balance their work and rest. Creating a work environment that allows this will be crucial to retaining this staff in permanent roles.